How do we identify extraordinary and yet useful ideas? Which ideas offer a great fit with our business? And how do we find such ideas? Thematic thinking helps you to see the bigger picture.


We are an interdisciplinary group of researchers. We apply the concept of thematic thinking to managerial practice.

We believe it will change the way enterprises handle and tackle their innovation processes in the future. This is our blog.

Similarity Perceptions in Investor Reactions to Acquisition Announcements

Our paper "Similarity Perceptions in Investor Reactions to Acquisition Announcements" has been accepted for publication and published online at Long R

Article on the Initiation of Partnerships between Incumbents and Startups now online

How do startups and incumbents team up for open innovation? This question is addressed by a recent research article by Julia K. de Groote and Juli

New Academic Publication on Thematic Thinking

Our paper "In the Eye of the Beholder: The Role of Cognitive Style and Similarity in the Evaluation of Brand Extensions" has been accepted for publica

Paper presented at AOM conference `18

Presentation at the Annual Meeting of the Academy of Management 2018, July 10-14, Chicago, Illinois. (more…)

Paper presented at Ifera conference `18

Presentation at the Annual Meeting of the International Family Enterprise Research Academy 2018, July 4-7, Zwolle, Netherlands. (more…)

How Incumbents Select Startups as Dissimilar Innovation Partners

    Julia K. de Groote presented her conjoint work with Julia Backmann, Fabienne Chappuis, and Claudio Stammler on the collaboration b

How Henkel Extends its Detergents Business to the Laundry Business

  Henkel keeps on investing in start-ups offering laundry services. After investing in ZipJet it recently invested in the Dutch start-up dobbi

Reframing Television Sets

Samsung`s new QLED televisions become nearly invisible in the standby-mode by blending with the pattern and color of the background. (more&h

Why Ikea bought TaskRabbit

" alt="" width="254" height="188" />IKEA announced that it would buy task rabbit, an online platform for hiring individuals to perform simple t

How can Family Businesses survive disruptive industry changes?

    Julia K. de Groote presented her conjoint work with Werner Conrad and Andreas Hack at the 21th Annual Interdisciplinary Conferenc

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