11. August 2015 / Permalink / Short URL
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Paper presented at AOM conference ’15

 

 

We have presented one of our working papers on thematic thinking  at the Annual Meeting of the Academy of Management 2015, August 7-11, Vancouver, Canada.

 

Thematic Thinking and Cognitive Style in the Evaluation of Brand Extensions

Julia K. Froehlich, & Christof Ming




Julia K. de Groote
Julia K. de Groote
conducts research on thematic thinking at the University of Bern (Bern, Switzerland) and is author of "Using Thematic Thinking to Achieve Business Success, Growth, and Innovation".

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