11. August 2015 / Permalink / Short URL
/ E-mail

Paper presented at AOM conference ’15



We have presented one of our working papers on thematic thinking  at the Annual Meeting of the Academy of Management 2015, August 7-11, Vancouver, Canada.


Thematic Thinking and Cognitive Style in the Evaluation of Brand Extensions

Julia K. Froehlich, & Christof Ming

Julia K. de Groote
Julia K. de Groote
conducts research on thematic thinking at the University of Bern (Bern, Switzerland) and is author of "Using Thematic Thinking to Achieve Business Success, Growth, and Innovation".

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.