Thematic thinking is based on recent academic research from the fields of cognitive psychology, marketing, innovation management and strategy. All of us are actively involved in academic research on thematic thinking.

In our work we draw on our different fields of experience to gain insights on research questions centering around thematic thinking. Our research is multifaceted. For exploring our research field we use varying methods, work on several levels of analysis, and rely on a broad range of literature streams.
This approach – just as thematic thinking itself – helps us to see the bigger picture. We use our blog to share news concerning our research activities and introduce the field of thematic thinking to a broader audience.


Get in touch with us!

thematicthinkingfellows (at)

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